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#unit economics
Posts tagged unit economics · 4 articles
Merchant-Funded vs Bank-Funded Offers: Who Should Pay?
Funding decides whether an offer programme scales or stalls. A plain comparison of merchant-funded, bank-funded and co-funded offers, and when each makes sense.
Interchange and Incremental Spend: The Maths Behind Offers
A step-by-step, hypothetical worked example of how a bank can estimate what a card-linked offer campaign earns, what it costs and when it pays back.
The Economics of Top of Wallet for Card Issuers
Being the default card is worth far more than any single transaction. This piece breaks down where the value comes from and what it is worth paying to win it.
The Economics of Card Loyalty: Where the Money Really Goes
Loyalty is one of the biggest line items in a card business, and one of the least examined. A clear look at the costs, the returns and why funding models matter.