Gamification

Give cardholders a reason to come back.
And to reach for your card.

An optional module for cardoff.ai. Stamp cards, challenges, levels, spins and draws that your bank schedules, funds alone or with its merchants, and keeps inside the budgets and caps it sets. Every instant win and draw is recorded so it can be checked.

Why banks run it

Habits, top of wallet, and prizes merchants help pay for.

Offers give cardholders a reason to buy. Games give them a reason to come back, to reach for your card and to keep going. Here is how that works, and what your team can measure.

Return visits

Stamp cards, streaks and levels reward every return visit, not a single one. Progress a cardholder can see is a reason to open your app again.

Top of wallet

Stamps, entries and chances are earned with your card. When the next reward depends on the card used, yours is the one they reach for.

Prizes merchants fund

A merchant can fund a programme in full or share the cost with your bank from its prepaid merchant account, and appears as its sponsor. Your own rewards budget goes further.

What your team measures
  • Cardholders taking part, and how many come back
  • Purchases at partner outlets during the programme
  • Spend of those taking part against a similar group that did not
  • Prizes paid against the budget, day by day
  • For a funding merchant: new customers and the cost of each

No promised results: what a programme changes depends on your cardholders and your rewards. The console shows the results as they come in, and holds back any figure about too few people.

Nine games

Pick the games that suit your cardholders.

Each one is a programme your bank switches on, schedules and funds. Run one, or several side by side.

Gamification ProGame of chanceWin your spend back

Every eligible card purchase is a chance to get it refunded in full.

Moves everyday spend onto your card: every purchase could be the lucky one.

Gamification ProGame of chanceSpin the wheel or scratch a card

A spin or a scratch card after a redemption or a qualifying purchase.

A moment of delight right after using an offer brings people back.

GamificationChallenges and streaks

Goals like 5 coffees this month or dining out 3 weekends in a row.

Builds habits at the categories and merchants you want to grow.

GamificationStamp cards

A digital loyalty card per merchant: the 5th coffee is on us.

Familiar, simple and loved by cafés and quick-service merchants.

Gamification ProSeasonal missions

Multi-step quests for Ramadan, summer travel or National Day.

Turns a season's spend into a story your cardholders follow to the end.

GamificationLevels and badges

Explorer, Insider, Connoisseur: levels from activity, with perks.

Gives every cardholder a reason to come back and climb.

Gamification ProLeaderboards

Opt-in boards by nickname, for a city, everyone or friends.

A little friendly competition keeps a challenge alive.

Gamification ProGame of chancePredict and win

Predict match or race results; correct picks enter a draw.

Rides on the events your cardholders already care about.

Gamification ProGame of chanceSpend-and-win draws

Entries for every amount spent at partners; weekly and grand prizes.

A big prize with a clear rule draws spend to your partners.

Games of chance are run under the permit your bank holds where one is required, follow the rules your bank sets for its country, and are never shown to cardholders your bank marks as under age.

What cardholders see

One Rewards & games hub, on your site and in your app.

Cardholders join when they choose, follow their progress and wins, and play where your brand already is.

On your site and app

The hub sits in your bank's own site and app, in your look and in both languages.

Progress and wins in one place

Stamps, streaks, levels, chances waiting to be played and every prize won, with where it stands.

Nickname-only leaderboards

Cardholders choose to appear, by nickname only. No name, card or amount is ever shown, and a board waits until enough people have joined.

Presented by your merchants

A merchant-funded programme shows Presented by and the merchant's name, marked Sponsored, so cardholders always know who is behind it.

How scheduling works

Your bank decides what runs when.

Every programme sits on one calendar. Set the start and the end, the days and the hours, and whether it repeats. Clashes show before anything goes live.

  • Start and end dates, days of the week and hours of the day
  • A single run, or a window that repeats weekly or monthly
  • Who can take part: card products and tiers, networks, merchants, categories, online or in store, and a minimum spend
  • A total budget, caps per person per day and per month, and the most one prize can be worth
  • Clashes highlighted, such as two games of chance for the same cardholders on the same days
How merchant funding works

Merchants can pay for the prizes.

Any programme can be funded by a merchant in full, or shared with your bank. The money comes from the merchant's prepaid account, the same one it uses for funded offers.

  1. ProposedYour bank proposes a programme to a merchant, or a merchant asks your bank for one.
  2. AcceptedThe merchant reads the terms and accepts in its own console. Nothing is reserved before that.
  3. FundedThe merchant's budget is reserved from its prepaid merchant account: the whole cost, or its share when co-funded.
  4. Drawn down as prizes are paidEach prize paid takes the merchant's share from what was reserved, with the platform fee shown before it accepts.
  5. Pauses when the money runs outWhen the reserve runs out, the programme pauses itself. A top-up lets it carry on; at the end, anything unused is released.
  6. ResultsThe merchant sees who took part, purchases at its outlets and the cost per new customer.
Fairness and records

Every win can be checked.

Instant wins and draws use a random draw that is fixed before it happens and shown after. Budgets and caps keep every programme inside what your bank set.

Budgets and caps

A total budget, caps per person per day, per month and in all, the most one prize can be worth, and a stock for each prize.

No minors in games of chance

Games of chance are never shown to cardholders your bank marks as under age.

Permit references

Where a game of chance needs a permit, your bank records its reference and date before the programme can go live.

A record of every award

Each instant win, spin, reward and draw is logged with the odds in force, so your team can answer any question about it.

How a draw can be checked
  1. Commitment publishedBefore entries close, a fingerprint of the secret seed is published.
  2. Entries recordedThe entries are taken as a recorded snapshot.
  3. Winners drawnWinners are chosen from that snapshot with the secret seed.
  4. Seed revealedThe seed is shown afterwards, so anyone can check that it matches the fingerprint and gives the same winners.

Rules on prize promotions differ by country. Each bank confirms what applies to it with its own adviser; cardoff.ai records the permit your bank holds and keeps games of chance off until it is in place.

Hyduri helps

Hyduri suggests what to run next.

Hyduri reads your bank's own data and suggests the next programme, with its reasons. A person at your bank always decides.

The next programme

Which game, for which cardholders and merchants, and when, from what your data shows.

Terms in both languages

A draft of the programme's terms in English and Arabic, for your team to check and change.

Nothing launches by itself

A programme goes live only when a person at your bank launches it.

Suggestions are ideas with their evidence, not results. Your team chooses what to run.

Packaging and pricing

Start with Gamification. Add Pro when you are ready.

Two modules in cardoff.ai's catalogue. The games in each can be switched on per plan, and for one bank.

Included in Growth and EnterpriseGamification

The everyday games that build habits.

The games
  • Stamp cards
  • Challenges and streaks
  • Levels and badges
PriceFrom BHD 600 a month
Included in Enterprise, or as a paid add-onGamification Pro

Games of chance, seasons and friendly competition.

The games
  • Win your spend back
  • Spin the wheel or scratch a card
  • Seasonal missions
  • Leaderboards
  • Predict and win
  • Spend-and-win draws
PriceFrom BHD 900 a month

cardoff.ai can switch each game on or off for a plan, or for one bank. Prizes are paid from the budgets your bank and its merchants set, on top of the module.

cardoff.ai billboard in the city

Let's build a more rewarding tomorrow.