Why offers matter

Let us show you how you can grow spend,
and why.

Put in your portfolio and see the business case build itself: the extra card spend, what it earns you, what the discounts cost and who pays for them, how many cards stay, and why your card becomes the one they reach for.

Build your case
Extra card spend a yearBHD 71.3M
Spend uplift+8.3%
Extra spend over 3 yearsBHD 211M
Cards kept a year1,913

Sample case: Mid-size GCC bank. Estimates from the calculator below; change any number.

Business case calculator

Your portfolio,
your numbers.

Move a slider or type a number and everything updates at once. Tap the info icon beside any result to see exactly how it is calculated.

Start from a sample case

Your portfolio

You can also type an exact number in the box.
170,000 cards used in a typical month
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You can also type an exact number in the box.
You can also type an exact number in the box.
Share of active cardmembers who redeem offers. Using the default.
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You can also type an exact number in the box.
You can also type an exact number in the box.
Weak categories to lift

Pick where your card loses to other cards today. Focused offers with merchants there bring that spend back.

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You can also type an exact number in the box.
You can also type an exact number in the box.
Your business caseEstimates
Extra card spend a year How this is calculatedOffers + focused categories + top of mind + loyalty = BHD 30.8M + BHD 18M + BHD 12.9M + BHD 9.6M = BHD 71.3M.BHD 71.3M

+8.3% on BHD 856.8M of card spend today How this is calculatedExtra spend ÷ today's card spend. Today: 170,000 active cards × BHD 420 × 12 = BHD 856.8M.

Offers · BHD 30.8MFocused categories · BHD 18MTop of mind · BHD 12.9MLoyalty · BHD 9.6M
Extra interchange How this is calculatedExtra card spend BHD 71.3M × interchange 1.4%.BHD 998.6K
Discount cost How this is calculatedSpend through offers BHD 24.5M (8% of participants' spend) × average discount 15%. The bank funds 10%; merchants fund the rest.BHD 3.7MBank BHD 367.1K · merchants BHD 3.3M
Net to the bank How this is calculatedExtra interchange BHD 998.6K − the bank's share of discounts BHD 367.1K.BHD 631.5K
Return on the bank's cost How this is calculatedNet to the bank ÷ the bank's share of discounts (BHD 367.1K).172%
Redemptions a year How this is calculated51,000 participating cards × 1.5 offers a month × 12.918K
Cards kept a year How this is calculated51,000 participating cards × yearly attrition 15% × 25% less attrition. Each card kept spends BHD 420 a month for the year.1,913BHD 9.6M of spend kept

Estimates from your inputs and the assumptions shown, for a full year once offers are live. Not a forecast or a quote; your account manager can refine them with your own data.

The picture

Where the growth
comes from.

Hover or tap any bar or point for its value. Every chart follows the calculator.

Card spend a year: today vs with cardoff.ai

BHD 856.8MBHD 928.1MTodayWith cardoff.ai
TodayOffersFocused categoriesTop of mindLoyalty

Extra spend by driver

Offers
BHD 30.8M
Focused categories
BHD 18M
Top of mind
BHD 12.9M
Loyalty
BHD 9.6M
  • Offers: 51,000 participating cards (30% of 170,000 active) × BHD 420 × 12 × 12% more spend.
  • Focused categories: participants' spend in each weak category × 25% lift from targeted offers.
  • Top of mind: participants move 5% of their spend from other cards to yours.
  • Loyalty: 1,913 cards kept a year × BHD 420 × 12.

Extra card spend, cumulative over 36 months

Participation ramps up over 6 months
Month 12Month 24Month 36BHD 211M

Extra spend by year

BHD 52.3MYear 1BHD 74.5MYear 2BHD 84.2MYear 3

Kept cards add up year after year. Net to the bank over three years: BHD 1.9M.

Focused offers on weak categories

Dining
+7.5%
Travel
+7.5%
E-commerce
+7.5%
Category spend todayLift from focused offers
Why offers matter

Three reasons
banks run offers.

Offers are not a cost line. Done well, they are how a card earns more of every wallet and keeps it.

Spend grows

A good offer gives a reason to pay with your card today, and focused offers bring back the categories where your card is weak. Every extra transaction earns interchange.

BHD 48.8Mextra spend a year from offers and focused categories

Cardholders stay

Savings people use every month are a reason not to close the card or let it go dormant. Fewer cards leave, and each one kept keeps its spend.

1,913cards kept a year that would have left

Your card comes first

Most people carry more than one card. The one with an offer at this shop, right now, is the one they reach for, and the habit sticks for everyday spend too.

BHD 12.9Mspend a year moved to your card from other cards
20% off at Café NourYou're nearby. Pay with your card to save.
Top of mind

Why cardholders choose
the card with offers.

At the till, the choice between cards takes a second. Offers make that second go your way.

A reason at the till

A saving they can see beats a generic card they could use.

Reminded at the right moment

A timely push near the merchant puts your card in their hand.

Offers that fit them

Targeted by what they already buy, so offers feel useful, not like noise.

A habit that stays

Once your card is the default for coffee, it becomes the default for more.

Focused offers

Lift the categories
where your card is weak.

Your spend data shows where cardholders use another card. We bring merchants in exactly those categories, and offers go to the cardholders most likely to switch.

DiningCafés, restaurants, delivery+BHD 4.5M
TravelAirlines, hotels, travel agents+BHD 5.8M
GroceriesSupermarkets, hypermarkets
FuelFuel stations, car care
E-commerceOnline shops, apps, marketplaces+BHD 7.7M
EntertainmentCinemas, events, streaming
WellnessGyms, spas, pharmacies

Merchants fund 90% of the discounts in this case: they pay for customers who spend, so the bank grows spend without carrying the full cost.

How cardoff.ai does it

From spend data
to spend growth.

01

Find the gaps

See the categories and segments where your card loses share.

02

Bring the merchants

Merchants join, sign and fund offers in those categories.

03

Reach the right cardholders

Targeted offers in your app, with a push at the right moment.

04

Measure the uplift

Redemptions, spend and retention, live, so the case proves itself.

Let's make it your numbers.

Your case shows BHD 71.3M of extra card spend a year. In a walkthrough we check it against your own portfolio and show how you get there.

Start now