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Insights, guides and stories on card-linked offers and loyalty.
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Posts tagged merchants · 6 articles
6 Reasons Merchants Say Yes to Bank Card-Linked Offers
For merchants, bank offers programmes are a practical way to find new customers and fill quiet hours. Here are the six reasons they sign up, and stay.
Merchant-Funded vs Bank-Funded Offers: Who Should Pay?
Funding decides whether an offer programme scales or stalls. A plain comparison of merchant-funded, bank-funded and co-funded offers, and when each makes sense.
Offer Redemption Methods Compared: Rotating Codes, QR Tent Cards, Coupons and Tracked Links
How a customer redeems an offer shapes whether merchants honour it and whether customers bother. We compare the main methods for in-store and online offers.
How a Boutique Fitness Studio Won New Members Through Card Offers
An illustrative story of a small fitness studio that stopped chasing followers and started reaching nearby cardholders who were ready to commit.
The Merchant Onboarding Playbook for Bank Offers Programmes
A card-linked offers programme lives or dies by its merchants. Here is a step-by-step playbook for recruiting, signing and activating merchants who stay.
How a Café in Seef Filled Its Quiet Tuesday Afternoons
An illustrative story of a neighbourhood café that used a targeted card-linked offer to turn its slowest hours into some of its most loyal ones.