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Posts tagged points · 2 articles
Card-Linked Offers vs Points vs Cashback vs Coalition Programmes: An Honest Comparison
Four common loyalty models, compared on cost, customer appeal, data and control, so card issuers can choose the right mix rather than follow habit.
Why Card-Linked Offers Beat Points for Modern Card Issuers
Points programmes made sense when cardholders had few choices. Today, instant, relevant value at the moment of spend wins, and card-linked offers deliver it at a fraction of the cost.