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Posts tagged loyalty · 2 articles
Where GCC Fintech Loyalty Is Heading: Six Trends to Watch
Instant payments, super apps, open banking and AI are reshaping how GCC banks reward customers. Six trends, and what they mean for card issuers.
Why Card-Linked Offers Beat Points for Modern Card Issuers
Points programmes made sense when cardholders had few choices. Today, instant, relevant value at the moment of spend wins, and card-linked offers deliver it at a fraction of the cost.