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#incremental spend
Posts tagged incremental spend · 2 articles
Interchange and Incremental Spend: The Maths Behind Offers
A step-by-step, hypothetical worked example of how a bank can estimate what a card-linked offer campaign earns, what it costs and when it pays back.
Why Card-Linked Offers Drive Incremental Spend
A discount on its own rarely changes behaviour. An offer tied to a specific card, place and moment does. Here is the mechanism behind the extra spend.