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Analyses, guides et récits sur les offres liées aux cartes et la fidélité.
#card issuers
Posts tagged card issuers · 6 articles
Interchange and Incremental Spend: The Maths Behind Offers
A step-by-step, hypothetical worked example of how a bank can estimate what a card-linked offer campaign earns, what it costs and when it pays back.
The Economics of Top of Wallet for Card Issuers
Being the default card is worth far more than any single transaction. This piece breaks down where the value comes from and what it is worth paying to win it.
Top of Mind, Top of Wallet: Why the Card People Think About Wins
Most cardholders carry several cards. The one they use is rarely the best one. It is the one they remember. Here is how offers keep your card in mind.
Build vs Buy: Should Your Bank Build Its Own Offers Platform?
Building an offers platform in-house can look attractive on a whiteboard. Here is an honest comparison of cost, time, risk and control to help you decide.
The Economics of Card Loyalty: Where the Money Really Goes
Loyalty is one of the biggest line items in a card business, and one of the least examined. A clear look at the costs, the returns and why funding models matter.
Comment une banque peut lancer un programme d'offres liées à la carte en 30 jours
Lancer un programme d'offres n'a pas à devenir un projet informatique d'un an. Voici un plan pratique, semaine par semaine, pour être opérationnel en un mois.