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Analyses, guides et récits sur les offres liées aux cartes et la fidélité.
Analyses
Analysis and market views on loyalty and card payments · 8 articles
Where GCC Fintech Loyalty Is Heading: Six Trends to Watch
Instant payments, super apps, open banking and AI are reshaping how GCC banks reward customers. Six trends, and what they mean for card issuers.
6 Reasons Merchants Say Yes to Bank Card-Linked Offers
For merchants, bank offers programmes are a practical way to find new customers and fill quiet hours. Here are the six reasons they sign up, and stay.
The Economics of Top of Wallet for Card Issuers
Being the default card is worth far more than any single transaction. This piece breaks down where the value comes from and what it is worth paying to win it.
AI Offer Targeting Without Being Creepy: A Practical Balance
Personalisation makes offers useful. Overreach makes customers uneasy. Here is how banks can use AI to rank offers in ways cardholders appreciate and trust.
Five GCC Card Market Trends Reshaping Loyalty
Contactless habits, digital-first customers, open banking and fast-growing tourism are changing what cardholders in the Gulf expect from their banks.
The Economics of Card Loyalty: Where the Money Really Goes
Loyalty is one of the biggest line items in a card business, and one of the least examined. A clear look at the costs, the returns and why funding models matter.
7 Reasons Cardholders Ignore Generic Offers (and What to Do Instead)
Most bank offers pages are scrolled past, not used. Here are the seven most common reasons, and the practical fixes that turn offers into habits.
Pourquoi les offres liées aux cartes surpassent les points pour les émetteurs de cartes modernes
Les programmes de points avaient du sens lorsque les porteurs de cartes avaient peu de choix. Aujourd'hui, c'est une valeur immédiate et pertinente au moment de l'achat qui fait la différence, et les offres liées aux cartes l'apportent pour une fraction du coût.