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#share of wallet
Posts tagged share of wallet · 3 articles
The Economics of Top of Wallet for Card Issuers
Being the default card is worth far more than any single transaction. This piece breaks down where the value comes from and what it is worth paying to win it.
Top of Mind, Top of Wallet: Why the Card People Think About Wins
Most cardholders carry several cards. The one they use is rarely the best one. It is the one they remember. Here is how offers keep your card in mind.
Why Card-Linked Offers Drive Incremental Spend
A discount on its own rarely changes behaviour. An offer tied to a specific card, place and moment does. Here is the mechanism behind the extra spend.