Blog
Des idées qui
rapportent.
Analyses, guides et récits sur les offres liées aux cartes et la fidélité.
#control groups
Posts tagged control groups · 2 articles
Measuring Incrementality with Control Groups: A Guide
Redemptions tell you what happened. A control group tells you what the offer caused. How to design, run and read holdout tests for card-linked offers.
How to Measure the ROI of Card-Linked Offers: A Practical Guide
Redemptions are easy to count. Real return is harder. This guide shows banks and merchants how to measure what offers actually change.