Blog
Des idées qui
rapportent.
Analyses, guides et récits sur les offres liées aux cartes et la fidélité.
#behavioural economics
Posts tagged behavioural economics · 2 articles
Habit Loops: How Card Offers Build Everyday Frequency
The most valuable cardholder is not the one who spends big once, but the one who uses your card without thinking. Offers can help build that habit.
Why Card-Linked Offers Drive Incremental Spend
A discount on its own rarely changes behaviour. An offer tied to a specific card, place and moment does. Here is the mechanism behind the extra spend.